Tesla Model 3 Quickly Rises To #1 In The Netherlands — CleanTechnica EV Sales Report

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Published on March 10th, 2019 | by Jose Pontes

March 10th, 2019 by  



Tesla Model 3 Lands In Hot Market

February had 2,457 plug-in vehicle (PEV) registrations in February, up 232% year over year (YoY), which translates into a PEV share of 8.2%. That pulls the year-to-date (YTD) count to 5,713 units (+213%) and a 7.4% market share. Within the PEV market, fully electric vehicles (BEVs) represented 80% of registrations, or 5.9% of overall market share.

This good market performance was the result of several strong individual results, starting with the best seller of the month, the Tesla Model 3. The newest Tesla addition registered 472 units in its first month of deliveries in the Netherlands, providing it with the #15 spot in the mainstream market.

Interestingly, the remaining podium positions belonged to two other relatively new, long-range BEVs. The Hyundai Kona EV (323 units) and Kia Niro EV (319) underlined the changing market dynamics. Do I hear the the word “disruption” in the background? (Side note: The Hyundai Kona EV was the 2019 CleanTechnica Car of the Year, the Kia Niro EV was the runner-up, and the Tesla Model 3 was the 2018 CleanTechnica Car of the Year.)

Off the podium, the Nissan LEAF (311 registrations) pumped out another decent performance, while the BMW i3 and VW e-Golf, both tied in #5, rounded out the top 5.

The Mitsubishi Outlander PHEV was #7, with 152 registrations, and was thus by far the best selling PHEV in this market.

February Rank Model Sales  
1 Tesla Model 3 472
2 Hyundai Kona EV 323
3 Kia Niro EV 319
4 Nissan Leaf 311
5

5

BMW i3

VW e-Golf

180

180

Looking at the 2019 ranking (at an admittedly early month in the year), we have a new leader, with the Hyundai Kona EV surpassing the VW e-Golf. The Tesla Model 3 jumped to 4th place, and the Kia Niro EV made it up to #5. That makes a 100% BEV top 5.

Outside the top 10, the Smart Forfour rose two positions to #14, while the new-generation Volvo V60 PHEV joined the top 20, in #18, with 35 deliveries in February.

The #12 Land Rover Range Rover Sport PHEV is the current best selling luxury SUV, but the Volvo XC90 PHEV is running close.

In the large luxury class, we have the #15 BMW 530e (50 units) ahead of the competition (Panamera PHEV and Model S), but none of the numbers are very significant.

In the manufacturer ranking, Hyundai (20%, down 1%) is the current leader, with Volkswagen (15%, down 5%) following it, while Nissan (12%) is in the 3rd Spot, ahead of Kia and Mitsubishi (both with 8%).

YTD Rank PEV Model February YTD PEV Share
1 Hyundai Kona EV 323 859 15%
2 VW e-Golf 180 829 15%
3 Nissan Leaf 311 702 12%
4 Tesla Model 3 472 512 9%
5 Kia Niro EV 319 473 8%
6 Mitsubishi Outlander PHEV 152 471 8%
7 Renault Zoe 90 327 6%
8 BMW i3 180 292 5%
9 Hyundai Ioniq Electric 94 262 5%
10 Volvo XC60 PHEV 69 209 4%
11 Opel Ampera-e 48 131 2%
12 LR Range Rover Sport PHEV 23 84 1%
13 Volvo XC90 PHEV 21 72 1%
14 Smart Forfour ED 28 56 1%
15 BMW 530e 15 50 1%
16 LR Range Rover PHEV 9 46 1%
17 Mini Countryman PHEV 12 40 1%
18 Volvo V60 T8 PHEV 35 36 1%
19 Porsche Panamera PHEV 4 27 0%
20 Tesla Model S 10 24 0%
+ Others 62 211 4%
ALL TOTAL 2,457 5,713 100%

Source: RAI Vereniging

Tesla Model 3 & The ICE Competition

February Rank Model Sales  
1 Tesla Model 3 472
2 Mercedes C-Class 411
3 Volvo S/V60 PHEV 301
4 BMW 3-Series 169
5 Audi A4 131

One of the question marks around the Model 3 in Europe regards the impact it’s going to have on this side of the Atlantic. Will it disrupt the PEV and ICE sedan market in the same way that it is doing in the US, or will it be more subdued, because it is playing away from home?

The answer is now starting to be written. Comparing the Tesla Model 3 deliveries in the vehicle’s first month on the market against its midsize premium competitors, we can see that it has managed to outrun them all. Meanwhile, Audi A4 and BMW 3 Series registrations are down some 50%, but Mercedes sales are actually up, which could mean that BMW and Audi buyers are defecting to Tesla in much larger numbers than Mercedes loyalists. 
 


 

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About the Author

Always interested in the auto industry, particularly in electric cars, Jose has been overviewing the sales evolution of plug-ins through the EV Sales blog since 2012, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is now a partner in EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.





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